Our solutions
icone-cycle-plan

Competitive Technology Cycle Plan

Monitors automakers' cycle of innovations and launches, allowing an accurate view of product competitiveness the evolution needs. This exclusive solution follows the improvement of technologies and allows automakers and suppliers to identify changes that affect tax criteria, component sources and commercial performance of products.
img-destaque_cycle-plan

More about
this solution

MARKET

Light vehicles - Passenger and Commercials - up to 3.5 tons.

TIME FRAME

5-year projection.

SCOPE

Evolution of vehicles with launch cycles and technologies in the areas of safety, energy efficiency and comfort & connectivity.

UPDATE

Monthly.

TARGET AUDIENCE

Medium and long term planning and competitive intelligence.

OEMS – Planning, marketing, sales and engineering
Auto parts – Planning, sales & marketing
Banking and Insurance Companies – Planning, competitive intelligence

METHODOLOGY

Monitoring the addition of technological content in vehicles and projecting changes based on 3 main “driving forces”:

1. Legislation and regulatory;
2. Consumer acceptance;
3. Competitiveness between OEMS.

SEGMENTS

Hatchback
Coupe/Roadster
Sedan
Station-wagon
SUV
SUV Like MPV
Pickup Large
Commercial
Car-derived pickup
Mid-size pickup

Dataset

Versions/specifications: low, high and unique versions based on price levels and associated with new models.
OEMS: more than 35 brands
Models: over 250 vehicle models
Versions: more than 330 vehicle versions
Technologies: over 70 technologies evaluated

ACCURACY / ASSERTIVENESS

More than 85% accuracy for planned technologies. Assertiveness for recent releases:

Toyota corolla _____________26 vs 32 * (2019)
GM Onix __________________ 20 vs 24 * (2019)
VW Nivus _________________ 26 vs 30 * (2020)
Fiat Strada (low) __________ 09 vs 10 * (2020)
Fiat Strada (high) _________ 17 vs 17 * (2020)

* Official automakers data

Are you interested? Contact us.

Are you interested? Contact us.

Office: + 55 19 3397.0175

Condomínio Centre Ville I
88 Place Des Vosges Street - Bl. 2 - Un. 114
Ville Sainte Helene - Campinas/SP - Brazil