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Competitive Technology Cycle Plan
Monitors automakers' cycle of innovations and launches, allowing an accurate view of product competitiveness the evolution needs. This exclusive solution follows the improvement of technologies and allows automakers and suppliers to identify changes that affect tax criteria, component sources and commercial performance of products.
More about
this solution
MARKET
Light vehicles - Passenger and Commercials - up to 3.5 tons.
TIME FRAME
8-year projection.
SCOPE
Evolution of vehicles with launch cycles, content and technologies in the areas of safety, energy efficiency and comfort & connectivity.
UPDATE
Monthly.
TARGET AUDIENCE
Medium and long term planning and competitive intelligence.
OEMS – Planning, marketing, sales and engineering
Auto parts – Planning, sales & marketing
Banking and Insurance Companies – Planning, competitive intelligence
METHODOLOGY
Monitoring the addition of technologies and content in vehicles and projecting changes based on 3 main “driving forces”:
1. Legislation and regulatory;
2. Consumer acceptance;
3. Competitiveness between OEMS.
SEGMENTS
Hatchback
Coupe/Roadster
Sedan
Station-Wagon
MPV
SUV
CrossOver
Commercial
Pickup Compact
Pickup Mid-Size
Pickup Full-Size
Dataset
Versions/specifications: Low, High and Unique versions based on price range and technologies and content.
OEMS: more than 38 brands
Models: over 333 vehicle models
Versions: more than 400 vehicle versions
Technologies: over 70 technologies evaluated
ACCURACY / ASSERTIVENESS
More than 90% accuracy for planned technologies and content. Assertiveness for selected releases:
Toyota Corolla _____________26 vs 32 * (2019)
GM Onix __________________ 20 vs 24 * (2019)
VW Nivus _________________ 26 vs 30 * (2020)
Fiat Strada (low) __________ 09 vs 10 * (2020)
Fiat Strada (high) _________ 17 vs 17 * (2020)
Jeep Commander _________38 vs 39 * (2022)
VW Taos __________________37 vs 37 * (2022)
Toyota Corolla Cross_______37 vs 34 * (2022)
RAM Rampage_____________34 vs 37 * (2023)
* Official automakers data